Ensuring you don't spam

Betezy learns about spam the hard way

MR 3/2013 - 17 January 2013

Online bookmaker Betezy Pty Limited has paid a $6,600 penalty after an Australian Communications and Media Authority investigation found that it sent email newsletter and SMS campaigns without including an option to unsubscribe, as required by the Spam Act.

The messages, which informed existing customers of upcoming sporting events, also promoted Betezy's services by including odds and betting information. All messages which promote products and services must comply with the Spam Act.

The ACMA's most recent e-marketing blog discusses ways businesses can reduce the risk of tarnishing their e-marketing reputation when communicating with customers through email newsletters.

The e-marketing blog is a key part of the ACMA's campaign-'Successful e-marketing…it's about reputation'-which emphasises that e-marketing to recipients who do not want to receive your messages is not a successful business strategy. To sign up for the blog go to

If you receive a marketing email that you think may not comply with the Spam Act, you can report it to the ACMA's Spam Intelligence Database by forwarding the message to You can forward SMS spam to the Spam SMS service on 0429 999 888.

For more information or to arrange an interview, please contact: Blake Murdoch on (02) 9334 7817, 0434 567 391 or

Last updated: 28 September 2016

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