MR 3/2013 - 17 January 2013
Online bookmaker Betezy Pty Limited has paid a $6,600 penalty after an
Australian Communications and Media Authority investigation found that it sent
email newsletter and SMS campaigns without including an option to unsubscribe,
as required by the Spam Act.
The messages, which informed existing customers of upcoming sporting events,
also promoted Betezy's services by including odds and betting information. All
messages which promote products and services must comply with the Spam Act.
The ACMA's most recent e-marketing blog discusses ways businesses can reduce
the risk of tarnishing their e-marketing reputation when communicating with
customers through email newsletters.
The e-marketing blog is a key part of the ACMA's campaign-'Successful
e-marketing…it's about reputation'-which emphasises that e-marketing to
recipients who do not want to receive your messages is not a successful
business strategy. To sign up for the blog go to www.spam.acma.gov.au.
If you receive a marketing email that you think may not comply with the Spam
Act, you can report it to the ACMA's Spam Intelligence Database by forwarding
the message to email@example.com. You can forward SMS spam to the
Spam SMS service on 0429 999 888.
For more information or to arrange an interview, please contact: Blake
Murdoch on (02) 9334 7817, 0434 567 391 or firstname.lastname@example.org.